The Four Ways Businesses Use T-Shirts - Part 2: Bundle Them!

The Four Ways Businesses Use T-Shirts - Part 2: Bundle Them!

by David Chadd September 07, 2016

Because the well-done t-shirt can so effectively trigger good memories, they are often connected to specific events.   Many businesses and organizations will offer a package of goods and services, and bundle the t-shirt with those goods and services.  One fee is charged for the entire package, and one of the items that ‘comes with’ is the t-shirt.  Here are a few examples of how are customers are using this strategy.

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How Reviation is Making it Easier and More Affordable for Schools to Order Shirts

How Reviation is Making it Easier and More Affordable for Schools to Order Shirts

by David Chadd August 31, 2016

If you are a jr. high or high school student, a spirit shirt can help mark your identity with your fellow classmates, and create a more robust sense of community with your friends (and even the people you don't like...) If you're an activities director who needs to order shirts for your school groups no doubt you can find the process challenging.  In this blag, I present 4 ways that we can use to help make the shirt buying experience for your school or school organization as painless as possible.

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The Four Ways Businesses Use T-Shirts - Part 1: Sell Them!

The Four Ways Businesses Use T-Shirts - Part 1: Sell Them!

by David Chadd August 30, 2016

It is obvious that businesses sell shirts to increase revenue, but there are so many details involved in how they do it successfully for profit.  This post examines how several of the companies we work with have turned their brand into a clothing line, and how they are able to create additional revenue streams by monetizing their brand and their brand's artwork through supplemental t-shirt sales, that exist side by side with their ongoing business activities.  I look at the three categories of entities that are likely to benefit from this strategy - Gyms, retail stores with a branded presence, and celebrities of all types and levels (youtubers pay close attention!).

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Screenprinting Case Study: Afterburn Fitness - The 6 Things They're Doing Right

Screenprinting Case Study: Afterburn Fitness - The 6 Things They're Doing Right

by David Chadd May 28, 2016 1 Comment

Afterburn Fitness is a gym that has a location in Valencia and Venice Beach.  They have a really cool logo, and they have turned the logo into not only the brand identify of their gyms, but also a clothing line.  They have a steady stream of customers because of all of the unique fitness events and programs they offer regularly.  They buy their garments in bulk from us, provide us with the designs, we print them, and then Afterburn sells them at retail to their customers.  They have very impressive designs because of the  eye-catching content that translates perfectly to the screen printing format.  Click 'read more' below to look at the details of how they have made a successful clothing line.

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